“3 million people start blogs per month. 80% of them fail in the same month. It’s hard work.” -Charlotte Moss
Charlotte Moss, my new hero, is a blogger and social media user in addition to being a famous design icon. She is loaded with class, authenticity, sophistication and charm. One of the best things about her is that she say’s it like it is; her direct approach is refreshing. We were fortunate to have the opportunity to learn from her at Design Bloggers Conference in Los Angeles last week – I am sharing a few takeaways of her presentation because she made quite an impression regarding the ethics and values that should correspond with the privilege of having a public point of view. Her topic may have made some people squirm but her point was valid: we need to raise the bar on blogging. I couldn’t agree more. She began by giving everybody in the audience one of these great hats…
RAISE THE BAR ON BLOGGING
Be thoughtful about what you do – your blog is your point of view, it is YOUR voice, remember that. It is all about accountability. You are accountable to yourself – your own set of values will come through on your blog. Exercise courtesy, remember that your point of view is a privilege, and is a voice heard world-wide.
Rude comments- to those gutless wonders who want to dish on you, say no to that. Say no to anonymous commenters. It’s all about accountability. Do not engage them…
In design we are all about photos – We have to honor those people who take the photos. Credit your sources. Apparently some bloggers must have missed this part of the presentation, because I have been seeing my photographs uncredited in blogs of those who should know better…
Be informed- we as bloggers are fact checkers, editors, investigative reporters and publishers – and this should be taken seriously.
“The toughest thing about writing is writing.”
Blog beautifully, blog truthfully- Be inspiring, be provocative.
Charlotte Moss’s Blogma:
- Be Informed
- Be selective about what you write and how
- Be kind
- Be accurate
- Be ethical
- Be respectful
- Be original
- have a point of view
Charlotte Moss is cool, down to earth and spot ON with her insights. What she had to share was thought-provoking and insightful. I appreciate that she took the time to tailor such a poignant message to this specific group- we needed to hear it. Thank you, Charlotte!!
HGTV’s Laurie March had more wise pointers to add:
“Know your niche: really really well, so you know which opportunities are right for you.”
“Don’t dilute your brand by aligning yourself with brands that don’t fit.”
“Share and be sharable.”