Modern Day Living
A key to creativity is to pursue knowledge without a sense of whether it will be relevant in the future. Too often, people assume that they can judge in advance what they need to understand and what they do not. Instead, creative people build up their knowledge base so that they will be ready for the opportunities that come later.
I have always been fascinated by what motivates people. Social media marketing is more than [Read more…] about What I Love About Social Media Marketing
Anyone with a grasp of the big picture begins to realize that PR, marketing, sales, and even customer service are not four distinct silos that compete for dollars and face time with senior executives. They are four sides of the same square. What one does affects the other side. Each one of these facets is a part of social media.
In the book No Bullshit Social Media; The All-Business, No-Hype Guide to Social Media Marketing, Jason Falls and Erik Deckers remind us that social media is where our customers are. They identify and offer insights about precisely what social media can do for a brand:
Not just that, but these two take a deep dive into how to properly use social media, and who should be at the helm. This last point is particularly interesting.
Social Media is NOT an entry level position- it requires [Read more…] about No Bullshit Social Media
Keeping current with the latest Social Media ALGORITHM updates, in case you are wondering why your social media feeds are different than they used to be. Whether your use of social media is personal or professional, this is news you can use to better understand the platforms: [Read more…] about Social Media Algorithm Updates
Social Media is a profession that should be taken seriously, with the right people in place. Brands need to be thoughtful about the story they tell, which goes beyond planned content to watchful monitoring and diplomatic responses. Missteps have long-standing consequences and examples are memorable, for example: [Read more…] about Social Media Blunders
Whether brands realize it or not, social media is an extension of customer service, and it is important to have the right team skillfully managing the accounts for unexpected online situations. Nobody likes a loud, verbal hater, but they certainly need to be addressed in a timely manner. Some haters want an answer; others simply want an audience. If left unattended, their volume and wrath escalate, offering competitors the open door to swoop in for the win, gaining positive marketing for themselves. [Read more…] about Social Media is an Extension of Customer Service
