Anyone with a grasp of the big picture begins to realize that PR, marketing, sales, and even customer service are not four distinct silos that compete for dollars and face time with senior executives. They are four sides of the same square. What one does affects the other side. Each one of these facets is a part of social media.
In the book No Bullshit Social Media; The All-Business, No-Hype Guide to Social Media Marketing, Jason Falls and Erik Deckers remind us that social media is where our customers are. They identify and offer insights about precisely what social media can do for a brand:
- Enhance brand awareness
- Protect brand reputation
- Enhance public relations
- Build community
- Enhance customer service
- Facilitate research and development
- Drive leads and sales
Not just that, but these two take a deep dive into how to properly use social media, and who should be at the helm. This last point is particularly interesting.
Social Media is for Senior Staff, Not Interns…
Social Media is NOT an entry level position- it requires [Read more…]