No Bullshit Social Media

 

No Bullshit Social Media, reviewed on CourtneyPrice.comAnyone with a grasp of the big picture begins to realize that PR, marketing, sales, and even customer service are not four distinct silos that compete for dollars and face time with senior executives. They are four sides of the same square. What one does affects the other side. Each one of these facets is a part of social media.

In the book No Bullshit Social Media; The All-Business, No-Hype Guide to Social Media Marketing, Jason Falls and Erik Deckers remind us that social media is where our customers are. They identify  and offer insights about precisely what social media can do for a brand:

  • Enhance brand awareness
  • Protect brand reputation
  • Enhance public relations
  • Build community
  • Enhance customer service
  • Facilitate research and development
  • Drive leads and sales

Not just that, but these two take a deep dive into how to properly use social media, and who should be at the helm. This last point is particularly interesting.

Social Media is for Senior Staff, Not Interns…

Social Media is NOT an entry level position- it requires [Read more…]

Social Media Algorithm Updates

social media algorithm changes

Keeping current with the latest Social Media ALGORITHM updates, in case you are wondering why your social media feeds are different than they used to be. Whether your use of social media is personal or professional,  this is news you can use to better understand the platforms: [Read more…]

Social Media Blunders

Brand Reputation and Social Responsibility on courtneymprice.com

Social Media is a profession that should be taken seriously, with the right people in place. Brands need to be thoughtful about the story they tell, which goes beyond planned content to watchful monitoring and diplomatic responses. Missteps have long-standing consequences and examples are memorable, for example: [Read more…]

Social Media is an Extension of Customer Service

Adversity causes some men to break; others to break records. -William Arthur ward
Whether brands realize it or not, social media is an extension of customer service, and it is important to have the right team skillfully managing the accounts for unexpected online situations. Nobody likes a loud, verbal hater, but they certainly need to be addressed in a timely manner. Some haters want an answer; others simply want an audience. If left unattended, their volume and wrath escalate, offering competitors the open door to swoop in for the win, gaining positive marketing for themselves. [Read more…]

Social Media Tip

Social Media tips on www.CourtneyPrice.com/socialmedia