The ultimate item on a serious designer’s bucket list is the opportunity to ink a licensing deal with a noteworthy brand. These collaborations offer the designer exponential exposure on a global level, brand reputation, and the resources necessary to move concepts through manufacturing, distribution and sales. On the flip side of the deal, the well-chosen designer brings a unique style to the brand’s product categories- offering talent that stands on it’s own. An immense amount of work is required of both designer and brand to work through the details of product development, but as we have all seen, the right partnerships produce greatness. This spring, an exciting new wave of licensing collections launched at High Point Market. Let’s take a look at some of the standouts over at HuffPost.
