Keeping current with the latest Social Media ALGORITHM updates, in case you are wondering why your social media feeds are different than they used to be. Whether your use of social media is personal or professional, this is news you can use to better understand the platforms: [Read more…] about Social Media Algorithm Updates
Pop Artist Spotlight: Gieler
Brigitte Bardot is in St-Tropez…again
Pop Artist Spotlight: Gieler
Michiel Folkers, who goes by the artist name of Gieler, was born in 1982 in the Netherlands. In the late 90’s he began experimenting with graffiti in Amsterdam. For years Gieler remained active with spraying letters on walls but as he got older, graffiti evolved into street-art, where he started to experiment on canvas with pulled street posters, spray paint, acrylic and lacquer. This emerging talent of the art world is worth keeping an eye on… [Read more…] about Pop Artist Spotlight: Gieler
Social Media Blunders
Social Media is a profession that should be taken seriously, with the right people in place. Brands need to be thoughtful about the story they tell, which goes beyond planned content to watchful monitoring and diplomatic responses. Missteps have long-standing consequences and examples are memorable, for example: [Read more…] about Social Media Blunders
Haute Bohemians by Miguel Flores-Vianna
London based Miguel Flores-Vianna is a photographer and writer and has been an editor for more than twenty years. His photography is regularly published in various American and European magazines, and if you are like me, you have been saving his images for years. While his subjects are elegant spaces and places across the globe, there is something quite unique about his talent for seeing things in a way that others don’t- and his way of seeing things makes an enormous impression on those of us who get to see his work. I didn’t realize just how much of a fan I was of his work until I flipped through the book and fell in love all over again with quite a few of my favorite design projects that I had torn from magazines over the years, like the one shown below.
Social Media is an Extension of Customer Service
Whether brands realize it or not, social media is an extension of customer service, and it is important to have the right team skillfully managing the accounts for unexpected online situations. Nobody likes a loud, verbal hater, but they certainly need to be addressed in a timely manner. Some haters want an answer; others simply want an audience. If left unattended, their volume and wrath escalate, offering competitors the open door to swoop in for the win, gaining positive marketing for themselves. [Read more…] about Social Media is an Extension of Customer Service
