Game Changers- The Evolution of Advertising

Creative minds amuse and amaze me all at once- I love to learn all I can from them. Since we tend to focus regularly on the interior design creatives here, and the Super Bowl is just a day away, I thought it would be appropriate to honor the creative legends of advertising… with a look through Taschen’s new book: Game Changers- The Evolution of Advertising. Super Bowl commercials are definitely as important as the game, do you agree? Just sayin’….. that’s all I will be watching.. Even the day after, as much as the football is discussed and the winner is finite, that part is OVER. Meanwhile, the reviews and debates of best advertisements offer lively contemplation and laughs over the most choice commercials, remaining in our thoughts long after. With a nod to Super Bowl weekend, let’s take a look at Taschen’s new book:

Game Changers- The Evolution of Advertising

Where great ideas come to roar. The campaigns that changed the advertising industry forever.

A celebration of “the misfits, the rebels, the troublemakers, the round pegs in the square holes” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen’s “Think Small” to the “Nike Fuelband” to Levi’s “Laundrette” and Burger King’s “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it.Edited by Cannes Lions with Peter Russell and Senta Slingerland, with anintroduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it’s going next.

The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy.The campaigns that changed the advertising industry forever

This book is rich with thought provoking images. A beautiful addition to any library or coffee table. Get yours here. If you have any thoughts on Superbowl Commercials that you would like to share, I’m al over it- bring it on! This book will BE on my coffee table for game day, and trust me, it will be a hit….I know my audience. LOL.

This post is brought to you in collaboration with Taschen. All content, ideas, and words are my own. Thanks for supporting these sponsors that allow me to create new and special content like this for CourtneyPrice.com.

Comments

Lisa@TheDecorGirl says

February 2, 2014 at 1:46 pm

What a fun read and love the idea for “on my table for game day”.

- Courtney Price says
  
  February 2, 2014 at 1:52 pm
  
  Lots of familiar great ads in this book – that helped shape the industry. It gets a lot of attn on our coffee table.

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