Mashable’s “Elevator Pitch”. Contestants entered the elevator solo, gave their 60 second pitch to a corner-mounted camera (while everybody watched on 2 tv screens, outside of the elevator) in hopes of winning money. I really don’t know how they kept a straight face.
If you are not familiar with Meerkat, it is worth checking out. It caught on like wildfire at SXSW. I used it to stream the Biz Stone session, and a few others. I had a friend “meerkat” a party to me just the other night- it was like being there, but even better. I wasn’t getting bumped into as SHE walked around the party. This new technology will either be used in really great or really awful ways. Lets hope for the former.
Mophie scored most creative marketing campaign with #mophierescue. They partnered with a St. Bernard Rescue organization to go assist low battery distress tweets, deploying canines to deliver charges for phone. They also offered free cold drinks at their “Mophie Lodge” to recharge the attendees. Brilliant.
SXSW is a social media mecca. These people are the social pros- REALLY know how to use the platforms and openly support new friends and contacts, enhancing the SXSW experience for all. It is refreshing to see that spirit.
From the Robot Petting Zoo: This search and rescue robot, named Bujold, is the product of Texas A&M CRASAR, and one of four used at the World Trade Center. These robots handle compact rubble with voids too small for humans or dogs to search.
SXSW covers medical technology issues as well. Hugh Herr gave an inspiring presentation on bionic technology, and his hope that it will one day end disability. I fully expect his story to be made into a movie. Read more about this hero here.
Regarding helping others/helping your peers:
David Chang of Momofuko:
“Nobody is born perfect- we all have to make mistakes and learn and find your voice. That’s what gets lost in the immediacy of the internet” -David Chang, Momofuko
There is more coverage on instagram account, including video. Follow me while you are there!
AND there is more- over at HUFFPOSTtech, check it out!