For those of you who have not attended South By Southwest Interactive (SXSW) in Austin, it is branding/marketing mecca. Major brands literally take over every inch of downtown Austin, disrobing commercial spaces of their current signage and furnishings to adorn them with their own creatively branded themes for the duration of the show, with no expense spared. Even parking lots are fair game for event site transformation; it is almost as if the Austin you know goes into the witness protection program as it morphs into a creative tech-wonderland for a week. Mashable is known for their highly anticipated Mashable House, Samsung creates a Samsung Studio, IBM has a Cognitive Studio, Google Fiber takes over a huge commercial space, and the list goes on, down to tents and vehicles that roam the streets hoping to catch your attention. Advertising takes on all forms.
The best of branding was an obvious standout.
The platinum award goes to Mophie.
Last year Mophie partnered with [Read more…]